CAS in the management of cultural and musical projects
This course is aimed at professional musicians or anyone with good knowledge of the music scene and already involved in producing artistic projects.
It incorporates elements of theoretical knowledge on the political, economic, legal and practical fronts, in the fields of financial management, seeking funding, the media and communication. It puts emphasis on case studies, from the point of view of methodology, planning and assessment. This training is provided by professionals involved in the management and running of cultural projects.
Study plan and modules
Skills targeted
- Knowing the environment and legal framework for a project or cultural event.
- Knowing the fundamental principles of financial management.
- Drawing up a strategy for seeking funding.
- Developing a communication strategy.
- Creating and managing media positioning.
- Drawing up a methodology.
Annual training cheque
The continuing education courses offered by the HEM are approved by the State of Geneva for the annual training cheque (CAF).
teaching team
Artists and public policy
Characteristics of the profession, status and forms, contexts, organisations, cultural policy in Switzerland, access to culture: Virginie Keller
Legal framework
Legal forms and status, intellectual property / copyright: Yann Michelutti
Contracts, insurance: Andrew Ferguson
Financial and administrative management
Budget (forecasts, monitoring, balance sheet): Nathalie Renaud
Sources of funding (patronage, sponsorship): Sonya Martin Pfister
Human resources (employees, volunteers): Christophe Pilet
Marketing and communications
Cultural marketing: François Courvoisier
Global communications: Sonya Martin Pfister
Media and public relations: Nathalie Randin
Digital marketing: Stéphane Koch
Project management
Methodology, objectives, planning, evaluation: Sonya Martin Pfister
Case studies: Andrew Ferguson
Academic committee
Presidency : René Michon, responsable du site de Neuchâtel
Members : Sonya Martin Pfister, Nathalie Renaud, François Courvoisier, Andrew Fergusson
Study regulations
