Bachelor of Product Design-Jewellery and Accessory

HEAD – Genève is the only university in Switzerland to offer a bachelor’s course in Jewellery and Accessory Design, specializing in personal products: watches, jewellery and accessories in the broad sense of the term, including ‘smart’ products. The design and manufacture of such products – from single items to whole ranges – form the core of a course in which acquisition of technical skills and knowledge of materials is combined with mastery of the process of design and project methodology. Watch Design is taught in partnership with watch manufacturers or experts from the watchmaking sector; HEAD also offers courses in watch culture and specialized lectures.

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Head of Department

Assistants

Teaching staff

Invited speakers

Diane Azzam, Brigitte Berthet, Nicole Brémond, Vanessa Cron, Catherine De Vincenti, Florie Dupont, Sébastien Fasel, Monica Gaspar-Mallol, Jeff Gaudinet, Carole Guinard, Fabienne Kilchör, Pierre Lambert, Dorothée Loustalot, Jérémy Miklitarian, Stéphanie Pfister, Barbara Polla, Vicki Sarge, Nina Schlagerter,  Ilona Schwippel, Lorenzo Vallone, Scott Wilson, Nadia Yousfi-Picenni, Donatella Zappieri

Jewellery & Accessory

Responsable

Chair in watch design

A course option as part of the Fashion, Jewellery and Accessory Design Department 

Watch Design is a course dedicated to watchmaking design and culture. Students learn about watchmaking design and the marketing and strategic challenges, trends and heritage issues relating to the watchmaking industry. Upon completion of the course, students will be able to work in the field of watchmaking design, either for watchmaking global brands or watch munufacturers. 

The teaching staff, which includes international professionals from the watchmaking industry and experts from the field, offer the following programme: 

Watchmaking manufacture and design 
Watchmaking Drawing
Understanding of watchmaking products
Watchmaking complications (in association with the microengineering departement of hepia)
Packaging design and product environment
Advanced 2D design (Adobe Suite) 
Advanced 3D modelling and rendering 
History of watchmaking (in association with Fondation de la Haute Horlogerie) 
Marketing of luxury and watchmaking products 
Brand analysis
Creative projects in association with watchmaking brands

Students will follow the lectures from the core courses of the Bachelor in Product/Jewellery and Accessory Design of the Masters in Fashion and Accessory Design programmes.

Course Leader
Marco Borraccino
Valérie Ursenbacher

Assistant
Frédéric Mino