Bachelor of Arts in Visual Communication

HEAD – Genève’s Visual Communication faculty applies a broad range of skills. From drawing to video, from animated film to publication, from printing, photography and layout to multimedia and web design, it offers students the full range of both classic and digital communication tools. Divided into two options (Image/Story and Space/Media) and two Master’s courses (Spaces and communication and Media Design), the Visual Communication faculty responds to the challenge of training its students for an ever-changing profession.
 

Communicating today

There was a time when posters, ads or radio and TV commercials were an effective means of communication. Whether displayed on a wall, printed in a magazine or broadcast on the airwaves, the message used simple, tried-and-tested channels. But all that has changed. The advent of the world-wide web and online information, the spread of smartphones and mobile applications, and the impact of social media, augmented reality and viral campaigns have permanently transformed the way we relate to the world. Communication is everywhere and always, abolishing space and time. McLuhan’s global village has been reduced to an ‘instant individual’, communicating as never before.

HEAD – Genève’s Bachelor’s degree in Visual Communication keeps track of the latest developments in an ever-changing discipline, thus enabling its students to keep their specialized knowledge up to date in real time – for even if the media have changed, the issues remain the same. The purpose of good visual communication is to make information (whether cultural, commercial, scientific, institutional, humanitarian or political) available to a specific audience – but a fickle one that moves on from medium to medium and from one piece of information to the next, knowing everything as and when it happens. How is this audience’s attention to be captured, how is one to be seen and heard, and which tools must be used to ensure that a message lost in the crowd still hits its target? HEAD – Genève’s bachelor’s degree in Visual Communication sets out to meet these new challenges – and so train professionals capable of responding to today’s communication needs while helping communication to keep on developing tomorrow.

Communicating in reality

HEAD – Genève’s Visual Communication faculty has a vast network of commissioned work which it uses to put its students to their first test – an experience that confronts them with the true-to-life realities of their training. Besides creating traditional means of communication, the school is increasingly being asked to develop comprehensive strategies for institutions or private partners.  This not only includes creating visual media (posters, flyers, newsletters and signage), but also maximum dissemination of messages through all the available mobile, web and social-media channels.

During the course, students are invited to meet international experts (graphic artists, printers, web designers and so on) who share their experience in debates and workshops and encourage the students to approach their careers in a professional manner. These include workshops by Nicolas Bourquin (Berlin), Frédéric Teschner (Paris), Erik van Blokland (The Hague), Dylan Kendle (London) and Niels Wehrspann (Geneva), as well as the lecture by Paula Scher (founder of the Pentagram agency in New York) in the Talking Heads series.

Communicating tomorrow

Visual communication professions have undergone profound and rapid changes. Our world has gradually seen the emergence of new media, in which the spread of screens is undoubtedly the most spectacular feature. From web design to digital graphics and development of smartphone applications, HEAD – Genève’s Bachelor’s course in Visual Communication considers their immense potential and thinks about how all this hardware is now evolving.


Visual Communication blog

+

Head of Department

Assistants

Teaching staff

Invited speakers

Marion Bareil, Sandra Carrera, Sébastien Fasel, Frédéric Fivaz, Roger Gaillard, Mathias Grau, Stéphane Hernandez, Joëlle Isoz, Fabienne Kilchör, Raynald Métraux, Cécile Nanjoud, Aline Peter, Pauline Piguet, Nadia Raviscioni, Emmanuelle Roule, Jean-Claude Salansky, Emilien Straggiotti, Rob Van Leijsen, Pierre Wazem, Michel Wlassikoff