Chair in Watch Design

Program of the Chair in Watch Design included in the Master in Fashion and accessory design

HEAD – Genève is the only university in Switzerland to offer an MA program specializing in Watch Design. It is taught in partnership with watch manufacturers and experts from the watchmaking sector. The students spend part of their training within a Watch brand. During the 2-year program MA students each work closely with a Watch brand to develop their MA project in Watch design. This enables students to be involved first-hand with the professional reality and actors of this highly specific field.

The courses at HEAD – Genève given by a team of Swiss and international professionals cover all aspects of Watch design:
technical construction, advanced 3D rendering, research processes, design, marketing, branding, packaging, photography and strategic challenges, trends and heritage issues relating to the watchmaking industry. Creative projects in association with Swiss and international Watchmaking brands are also included in the program. The final MA project is a collection of advanced prototypes produced with a manufacture or a brand.

Upon com­pletion of the MA, students will have developed a wide and reliable network enabling them to work in the creative sector of watchmaking design in the field or in the fashion and accessory industry. 

The MA program benefits from a partnership with the FHH - Fondation de la Haute Horlogerie and with the department of Watch engineering of the University of Engineering and Architecture (HEPIA). 

Course leader
Marco Borraccino
Valérie Ursenbacher

Assistant
Frédéric Mino