Artificial Intelligence, advanced

Following an initial introductory course on artificial intelligence, HEAD - Geneva is offering this second part of its continuing education programme, aimed at experienced participants wishing to take their artistic and design practice further using artificial intelligence. 
Generative models are multiplying and evolving rapidly: new image generators, video creation models, music or animation generation tools, 3D and CAD platforms, specialised conversational assistants, open source frameworks for reconfiguring your own models. This course offers the opportunity to actively experiment with these tools in the studio, using a critical and creative approach, while developing creative methodologies adapted to the practices of artists, designers and creators.

Public 
This course is aimed at professionals or students in the arts, design, architecture or creative fields who wish to : 
  • Deepen their practice of artificial intelligence after initial training or self-taught practice. 
  • Explore advanced image, text, video or music generators as part of a creative process. 
  • Develop experimental projects integrating AI into their creative chain.

Targeted skills

  • Experiment with new emerging AI models in images, video, 3D, text and sound. 
  • Develop a critical approach to these tools as part of an artistic or design project.  
  • Be able to integrate these generators into advanced workflows: production chains, iterations, hybridisation of tools. 
  • Develop a critical and curatorial eye for the integration of AI into contemporary practices.

Prerequisite

  • Completion of the Artificial Intelligence course (introduction), or 
  • Familiarity with image generators (photo, video, AI) and chatbots, as well as a basic understanding of how a computer works.

The different tools covered

  • For images : Midjourney, Krea, Vizcom, ChatGPT etc.
  • For vidéo : Midjourney, runway, Kling, Veo, Higgsfield etc.
  • Text and code : ChatGPT, Claude etc.

Duration: 3 jours
Dates:

  • Thursday 19 March 2026 
  • Friday 20 March 2026 
  • Saturday 21 March 2026

Schedule: from 9:00 to 12:30 and from 13:30 to 17:00
Cost: 900 CHF / Alumni HEAD – Genève 700 CHF
Language : French
Course format : courses, demonstrations, creative workshops
Title awarded: Attestation de formation continue  
Credits : equivalent to 1 ECTS credit
Location: Campus HEAD, Bâtiment H, Av. de Châtelaine 7, 1203 Genève

Program:
Day 1
Upgrading the basics of artificial intelligence 
Exploring new models 
Day 2 
Defining projects 
Monitoring projects 
Day 3 
Finishing projects 
Presentation


Course led by:
Etienne Mineur
After graduating from the Ecole Nationale Supérieure des Arts Décoratifs in Paris in 1992, Étienne Mineur began his career in the cultural CD-ROM field. He was artistic director of several key companies in the field: Index+, Nofrontiere and Hyptique. He subsequently worked as artistic director for Yves Saint Laurent (CD-ROM on the work of Yves Saint Laurent), Gallimard (CD-ROM on the work of Marcel Proust), Issey Miyake (website), Chanel (website) and also for Nokia (interface design) and the Cartier Foundation (exhibition catalogue). In 2009, he decided to return to design linked to physical objects. He founded Volumique, which is not only a publishing house, but also a studio for the invention, design and development of new types of games, toys and books - based on bringing together the tangible and the digital.


Information and registration
Contact : fc.head@hesge.ch
Registration form
General terms and conditions