24 Hours in the Life of a Swiss Cuckoo Clock in Milan

Tuesday 12 April 2016 to Sunday 17 April 2016

Salone Internazionale del Mobile di Milano 2016 
Ventura Lambrate
Via Sbodio 30 - 6, 20134 Milano
Tram 23, 33 / bus 54, 75 / mm2 lambrate

Opening
Wednesday 13 April, 18 :00 – 20 :00

Exhibition from Tuesday 12 to Saturday 16 April, 10 :00 – 20 :00
Open Sunday 17 April, 10 :00 – 18 :00

Media Kit

HEAD – Genève and its students present 24 Hours in the Life of a Swiss Cuckoo Clock at the Salone Internazionale del Mobile di Milano from 12 to 17 April 2016. The cuckoos have already travelled around the world, from Paris to Langenthal, from Montreal to Boston and Hong Kong and Geneva. Here at Ventura Lambrate, they will be displayed in an unprecedented scenography. This area of the Milan Design Week hosts several major international design schools, young designers and creative offices, alternative brands, located in warehouses and industrial buildings, where innovation, creation and experimentation prevail.

The mechanism and decoration of the cuckoo have always been emblematic of the precise and meticulous work associated with the image of Swiss savoir-faire. Originally, cuckoo clocks evoked the delightful simplicity of an idealized alpine life preserved from the hazards of progress.

A Swiss emblem, it’s not by chance that Harry Lime, played by Orson Welles in The Third Man, refers to the cuckoo clock when he critically comments: “Like the fella says, in Italy for 30 years under the Borgias they had warfare, terror, murder, and bloodshed, but they produced Michelangelo, Leonardo da Vinci and the Renaissance. In Switzerland they had brotherly love – they had 500 years of democracy and peace, and what did that produce? The cuckoo clock."

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24 Hours in the Life of a Swiss Cuckoo Clock
© HEAD - Genève