Maison du Gruyère, who markets Gruyère® AOP cheese all over the world, asked students in Product Design from HEAD − Genève, Geneva School of Art and Design, to come up with a sturdy yet handy knife design with an accompanying cheese board, embodying the DNA of Gruyère® AOP – Switzerland. The knife will be a symbol of the long-standing tradition of Gruyère® cheese and be used and sold during fairs and cheese tasting events.