By invitation from Alum–HEAD and alongside the events Design HEADS, Art Genève, and P.A.G.E.S, the SDA is offering three workshops to help designers understand the financial, legal, and strategic aspects of professional design practice.

In collaboration with Pro Helvetia.
Workshops hosted by HEAD – Genève.

PROGRAMME

Thursday, 30th January: 17:30 - 19:30
What legal structure is best for design?
with Clément Jaton (Legal Stuff, Geneva)

Which legal structure is most suitable for practicing design ? Freelance, LLC, Ltd.
Advantages & disadvantages, social security, taxes... Q&A session.
Registration: https://lnkd.in/eaUJA46p

Friday, 31st January: 17:30 - 19:30
Branding & Communication
with Hervé Rigal (Partner & Director of Strategy, BASE, Geneva)

What is branding? The evolution of communication languages. What branding should a design studio adopt? How to establish a distinctive position?
Registration: https://lnkd.in/eDFG2UtQ

Saturday, 1st February 2025: 17:30 - 19:30
Financial planning & design: From business plan to pricing
with Lucia Settimi (Owner of Setcom Services, Consultant & Coach, Chambésy)

What is a financial plan and why create one? What should it include?
Financial terminology and concepts, short and medium-term planning, pricing strategies.
Registration: https://lnkd.in/errBp9c4