Do you speak flower? - Milano Design Week exhibition - Gabriela Luchetta, Marc-Arthur Sohna, Nika Vidnjevič Chimeraequeer Mirabilis 2024
© HEAD – Genève and University of Ljubljana
Nguveren Ahua, Maxime Heta, Črt Štrubelj Kill the Messiah, the Messenger and the Message (Peony)
© HEAD – Genève and University of Ljubljana
Laurène Allard, Nia Gombač Unveiling the Invisible 2024
© HEAD – Genève and University of Ljubljana
Léa Campos, Anes Dhif, Zoja Funda Lipnik Unclassified Case 2024
© HEAD – Genève and University of Ljubljana
Domen Klinc, Marjana Raspor, Franciszek Sienkiewicz Unbroken Continuum 2024
© HEAD – Genève and University of Ljubljana
Sunwoo Lee, Andrija Mihailović, Živa Vaukan Break the Floral Cage 2024
© HEAD – Genève and University of Ljubljana
Nguveren Ahua, Maxime Heta, Črt Štrubelj Kill the Messiah, the Messenger and the Message (Mandevilla)
© HEAD – Genève and University of Ljubljana
Marta Córdoba Ruiz, Eva Popit Do Not Go Gentle Into that Good Night, Rage, Rage, Against the Dying of the Light 2024
© HEAD – Genève and University of Ljubljana

Do you speak flower? - Exhibition at the Milan Design Week 2025

April 2025

Do you speak flower?
A project by the Master Space & Communication: Installation Design
In collaboration with the University of Ljubljana, ALUO

Students:

Manon Boyer 
Romane Buffat 
Carolina Eckell Bernasconi 
Charlotte Favre 
Elie Girard      
Lea Gruaz 
Elena Llosas      
Eléa Malmouche   
Louna Passal      
Rahel Rippel      
Lou Vanille Tissot-Daguette   
Luna Valls-Haenni      
Mofei Wei   

Since the Victorian era, flowers have never ceased to communicate cryptic messages. Subtle yet powerful, this language has accompanied committed figures and movements of hope, from the Flower Power of the 1960s, symbol of the peaceful protests in San Francisco, to the bouquets discreetly placed by Ray & Charles Eames in their designs to soften the tensions of the Cold War, to the secret herbarium compiled by Rosa Luxemburg in hiding while leading the Spartacist League.

These references run through the project, reminding us that flowers are never merely decorative: they are also vehicles of resistance and complicity.

The project also echoes a striking moment in history: during the Vietnam War, American Admiral Jeremiah Denton managed to signal the word "T-O-R-T-U-R-E – T-O-R-T-U-R-E" in morse code by blinking during a televised interview, despite being forced to speak under duress. This coded, barely perceptible yet decisive language was broadcast on ABC and aired a few days later in the United States, on May 17, 1966, confirming the torture endured by prisoners of war.

Created especially for the 60th edition of the Ljubljana Design Biennale (November 2024 – April 2025), Do you speak flower? unveils a new iteration for the Salone del Mobile 2025. Transformed into vases and adorned with fresh flowers, the luminous boxes discreetly scatter their messages, hidden in plain sight, while gracefully serving a decorative purpose.
 

View all of the school's projects