Do You Speak Flower? Book launch - Tristan Bartolini and Ankita Das, Tristan Channeling the Flower Language, color photo, 2024
© Plieger-Foegle, Auras of Flowers #6, Color Photo, 2024
Do You Speak Flower? Book launch
© HEAD – Genève
Auras of Flowers #5, Color Photo, 2024
© Plieger-Foegle
Auras of Flowers #6, Color Photo, 2024
© Plieger-Foegle

Do You Speak Flower? Book launch

April 2025

Book launch Wednesday 09.04, 5:00pm
House of Switzerland – Casa degli Artisti, Milan

LECTURERS
Alexandra Midal

Alexandra Midal is an art and design historian who combines practice and theory-based research, a lecturer on the MA in Space and Communication at HEAD – Genève, Geneva University of Art and Design, and an artist-curator and film essayist. She is the author of The Murder Factory (Sternberg Press, 2023) and Design by Accident: For a New History of Design (Sternberg Press, 2019), in addition to many other books, catalogues and essays. Upcoming books include Dancing Girls, Hypnotic Fascism and Subliminal at the Edge: Between Knowledge and Mind Control (Empire). Currently guest curator of BIO28, Biennial of Design of Ljubljana with Double Agent: Do You Speak Flowers?, she has also curated a number of international exhibitions about visual culture, design, visual arts, and politics, e.g. Top Secret, Cinémathèque Française, Paris & La Caixa, (2021–2025); Popcorn – Art, Design et Cinéma, MAMC, (2017); Eames & Hollywood, Adam, (2016); Politique-Fiction, Cité du design (2012); Liberté, Égalité, Fraternité, Wolfsonian FIU (2012); and Tomorrow Now: When Design Meets Science Fiction, MUDAM (2007). Midal was also Director of the Design Project Room in Geneva where she exhibited solo shows of Marguerite Humeau, Superstudio, El Ultimo Grito, Carlo Mollino, etc. after being Director of FRAC Haute-Normandie and assistant to Dan Graham. Alexandra Midal has exhibited experimental films in her solo show Drive In at CAPC, Museum of Contemporary Art, Bordeaux, France (2018-2019) and in the group show Au Bonheur (curated by Alice Motard and Joel Riff), CEEAC, Strasbourg, France (2022-2023). Her films, including Shake, Shake, Shakers; Heaven is a State of Mind; Mind Player; Possessed; Home Sweet Ho(l)me(s); Domestic Psycho; Hocus Pocus: Twilight in My Mind; Politique-Fiction; Eames, An Atlas; and Villa Frankenstein are screened in museums worldwide.

Emma Pflieger et Antoine Fœglé
Emma Pflieger et Antoine Fœglé have been working together for over eight years. They are respectively MA graduates in Space and Communication at HEAD – Genève and in Product Design at ECAL, Lausanne. They collaborate and design projects in the form of films, artefacts, and installations that question and interweave different relationships to knowledge, such as myths, pop culture, or the history of science and politics. Their works include Auras of Flowers, BIO28, Ljubljana 2024, Vampire Bed’N Breakfast, CEAAC Strasbourg 2024, 2025, Keep it Flat, Mudac Lausanne and Agora du Design, Paris 2023, and MAGMA, CIAV Meisenthal 2020. Since 2022, they have been teaching on the MA in Space and Communication programme. In 2024, Pflieger was Alexandra Midal’s assistant curator for the Ljubljana biennial, Double Agent: Do You Speak Flowers?

Tristan Bartolini
Born in Geneva in 1997, Tristan Bartolini is an artist and graphic designer. At the crossroads of graphic design and visual art, his hybrid approach combines installation with sculpture, video, and graphic design with a constant desire to challenge gender norms. Drawing on the visual codes of the occult, science fiction, and queer culture, he creates works where languages are deconstructed, and narratives are rewritten. Inspired by marginalised figures such as Elise Müller, a Geneva-based artist and medium, Bartolini weaves speculative stories that celebrate the fringes and offer new inclusive and queer perspectives. Straddling the line between art and graphic design, his approach explores a fictional past where gender categories and social norms have yet to emerge. In 2024, his work was featured in the exhibition Surréalisme: Le Grand Jeu at MCBA (Cantonal Museum of Fine Arts Lausanne) and at the Biennial of Design of Ljubljana. Several of his works have also been showcased at institutions such as mudac (Museum of Contemporary Design and Applied Arts) in Lausanne, the Red Cross and Red Crescent Museum, and the Centre d’art contemporain de Genève. Winner of the Prix Art Humanité in 2020, Bartolini continues to explore the connections between art, memory, and social transformation.

Do you Speak Flower? is the title of the new edition of Europe's longest-running design biennial, which celebrates its 60th anniversary this year.
In contrast to the flower-woman, the embodiment of the eternal feminine embodying an ideal of vulnerability and submission, the book brings together international designers, graphic artists and artists to reveal the little-known use of floral steganography.  
Do you Speak Flower? demonstrates the importance of collaborating to communicate secret information. The book explores Rosa Luxemburg's herbarium, which she used to lead the Spartakist revolutionary league from prison in collaboration with Mathilda Jacob; the anti-patriarchal rituals of the Shakers; the forget-me-nots of the Eames influencing American propaganda; or their floral wefts, a kind of NFT before its time, with which they validated Herman Miller's certificates of authenticity, and so on.  
Through floriographic trickery, Do you Speak Flower? underlines the vital importance of collaboration between individuals across disciplines and countries.

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