HEAD OF THE PROGRAMME:
Marco Borraccino, designer, lecturer in the design of watches, industrial products and luxury goods
SCIENTIFIC COMMITTEE:
Maximilien Busser, MB&F
Timm Delfs, journalist
Manuel Emch, RJ-Romain Jerome Watches
Bernard Gautier, Beroma SA
Eric Giroud, designer
Carine Maillard, Grand Prix de l’Horlogerie de Genève
Fabrice Paget, The Luxury Brand Agency
Catherine de Vincenti, CDV Consulting
Jean-Marc Wiederrecht, Agenhor SA
COURSE CONTENT:
Understanding watches : history of timekeeping and watchmaking, concepts and production
Technical development: 2D and 3D representation and animation, 3D modelling, ergonomics, materials, finishes and surface treatments, technical innovation
Understanding the watch market: Watch marketing, market analysis, strategy, price and positioning, spirit of brands
ADMISSIONS & PRACTICAL INFORMATION:
Applications: www.head-geneve.ch
Application deadlines:
Bachelor of Arts: 20 March 2015
Master of Arts: 27 March 2015
Bachelor of Arts entrance examination: 13 –17 April 2015
Master of Arts entrance examination: 27 April – 1 May 2015
Programme launch: September 2015
Start of classes and lectures: winter 2014 – 2015
Qualifications awarded:
Bachelor of Arts HES-SO in Product and Industrial Design, major in Jewellery and Accessory Design (3 years)
Master of Arts HES-SO in Design, major in Fashion and Accessory Design (2 years).