Insightful Host
© HEAD – Genève, Catherine Brand
Insightful Host
© HEAD – Genève, Catherine Brand
Insightful Host
© HEAD – Genève, Catherine Brand
Insightful Host
© HEAD – Genève, Catherine Brand
Insightful Host
© HEAD – Genève, Dylan Perrenoud
Insightful Host
© HEAD – Genève, Dylan Perrenoud
Insightful Host
© HEAD – Genève, Dylan Perrenoud
Insightful Host
© HEAD – Genève, Catherine Brand

Insightful Host

June 2015

Design: Catherine Brand 
Tutor : James Auger
Co-tutor Daniel Sciboz
Graduation Project, Masters Media Design, 2015

Insightful Host is a speculative design project that reflects on the definition of a “smart” system and questions the increasing development of devices that collect and analyse data on a daily basis. The project focuses on an IT system, imagined in a near future, that enables its users to organize tailored dinner events. Using a calendar application interface users create their events and choose a specific purpose for each of them. 

Based on this purpose, the system then takes over the dinner preparation by defining the menu and inviting guests. To do this, a custom software collects and analyses data about its users. It has, for example, access to their social media contacts, web navigation and purchase history.

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