Wear the Game

Designing Narratives for Digital Fashion

How can digital fashion, as a field of experimentation, contribute to the invention of new forms of storytelling and interaction in video games? Beyond simple character customization, how can game mechanics enrich the fashion experience? 

Designed as a brainstorming tool, this manifesto explores new formats combining video game worlds and virtual clothing. Rather than focusing on the aesthetics of digital outfits, the manifesto emphasizes their interactive potential and proposes original game mechanics in which clothing plays a central role.

Wear the Game: Designing Narratives for Digital Fashion is an invitation to consider the act of wearing virtual clothes as a playful experience in its own right. It advocates a conception of digital fashion where clothing is no longer a product, but a narrative, relational and introspective interface based on connection, memory, attention and care—rather than competition or accumulation.


Prénom Nom (Interne): 
Alexia Mathieu
2026
17 x 10.5 cm
 - 136 pages
ISBN: 
978-2-940-757-97-8

CHF 12.00