Exhibition Herbarium of Interiors Case Study*2 : a Milk Bar

Salone Internazionale del Mobile di Milano

Case Study #2 : a Milk Bar

A project designed by the MA students in Interior Architecture | MAIA
Curated by India Mahdavi

Salone internazionale del Mobile di Milano
Via Simone Saint Bon 1,
20147, Milano

Exhibition from Sunday 5.09 to Sunday 12.09
Opening hours 11am – 7pm

Press tour: Saturday 04.09 – 9 am to 5 pm
Opening Party: Sunday 05.09 – 8.30pm to 11pm (on invitation only) 

Meet with India Mahdavi: Sunday 05.09 – 4.30pm to 6.30pm
Book launch & signing with India Mahdavi*: Sunday 05.09 – 6.30pm to 8.30pm

A herbarium is a collection of specimens. A specimen can be multi-format and lies somewhere between object, image and 1:1 model. When collected, it tends to become its own image.

Are contemporary interiors like herbarium specimens, spaces whose image oscillates between fiction and representation?

For two years, MAIA (Master of Arts in Interior Architecture) students have been developing their own Herbarium of Interiors, revisiting several iconic interiors, institutional or commercial, real or fictional, under the curatorship of Architect and Interior Designer India Mahdavi.

For the Salone Internazionale del Mobile 2021, HEAD – Genève will move to Alcova for the Fuorisalone where the students will reinvent the Korova Milk Bar, the iconic bar from Stanley Kubrick’s 1971 film A Clockwork Orange. Exploring the role of image culture in the construction of contemporary interiors, the project aims to redefine the boundaries of interior architecture through parallel image/space domains and envision a new reality that bypasses traditional distinctions such as interior/exterior, public/private, original/copy or real/imaginary, with the aim of definitively confirming the role of interiors in the construction of contemporaneity.

Project led by Youri Kravtchenko
MAIA students: Blanca Algarra Sánchez, Kishan Asensio, Elsa Audouin, Sarah Bentivegna, Dany-Sarah Champion, Nina D’Elia, Robin Delerce, Azadeh Djavanrouh, Marina Ezerskaia, Lolita Gomez, Camila González Tapia, Elizaveta Krikun, Thibault Krauer, Nourbonou Missidenti, Filza Parmar, Patrycja Pawlik, Karen Pisoni, Louise Plassard, Léa Rime, Patris Sallaku, Marion Vergne, Nobuyoshi Yokota

* With an extensive interview led by Dr. Javier F. Contreras, dean of the Department of Interior Architecture at HEAD.



2021.08.26, Artribune, Nuova sede a Milano per Alcova. Il design indipendente riattiva spazi storici abbandonati
2021.08.30, largekiosk.ch, Herbarium of interiors
2021.08.30, Zero.eu, Herbarium of Interiors Study Case * 2 : A Milk Bar
2021.09.02, Espaces contemporains, Les Suisses à la Milan Design Week
2021.09.02, Design Diffusion Online, Herbarium of Interiors – Case Study #2. Milk Bar
2021.09.02, AD, Latino America Online, Todo lo que necesitas saber sobre el Salone del Mobile 2021
2021.09.06, AD PRO USA Online, Milan Design Week 2021: Milk Bar by India Mahdavi, Super Pratone by Gufram, and Much More
2021.09.06, Living Corriere Online, Alcova è il posto da scoprire di questo Fuorisalone 2021
2021.09.07, AD Germania Online, Salone del Mobile, Tag 1: India Mahdavis „Milk Bar“ und Guframs „Super Pratone“ – so war der erste Tag auf dem Salone del Mobile
2021.09.07, AD France, Salon de Milan 2021 : les installations de Gufram, Rick Owens, Dimorestudio…
2021.09.07, AD España Online, Milan Design Week 2021: ‘Milk Bar’ de India Mahdavi, ‘Super Pratone’ de Gufram… y mucho más
2021.09.09, Dezeen, Geneva students draw upon female form to reimagine Clockwork Orange Milk Bar
2021.09.10, Ticino Online, Il bar svizzero all'Arancia Meccanica dove si beve solo latte
2021.09.11, RTS, Semaine du design de Milan: coup de projecteur sur les jeunes designers suisses
2021.09.13, Hochparterre, Der Supersallone setzt ein Zeichen

View all of the school's events

Exhibition Herbarium of Interiors Case Study*2 : a Milk Bar
© HEAD – Genève, Michel Giesbrecht