HEAD Fashion show 2017

Friday 20 October 2017

Nouveau Campus
Bâtiment H

Avenue de Châtelaine 7
1202 Genève

Catwalk's trailer by Camille de Dieu (25'44'')
Fashion show Press Kit
MEDIA INFO Mikael Vilchez, Miguel Filipe Mendes Salvador and Flore Girard de Langlade awarded at the Défilé HEAD 2017

MIKAEL VILCHEZ, Master Mercedes - Benz Prize 2017                               
The Mercedes Benz Price is awarded to someone that has been, for the jury and myself (Serge Ruffieux) somewhat self-evident. His work, refined and stripped from clichés, conveyed in a self-deprecating manner, proposes an innovative vision of denim as well as menswear. 
Serge Ruffieux (President of the jury), Creative Director of Carven 

MIGUEL FILIPE MENDES SALVADOR, Bachelor Bongenie Prize 2017    
The jury was impressed by the richness of his universe as well as his expansive aesthetics that knowingly refrains from postcard folklore. His menswear collection proposes an object of rare craftsmanship that can be rendered into a wearable product, all the while exploring new materials and esthetical references of the most creative kind.
Mikael de Picciotto, Head of purchasing and e-trading for the Bongénie Grieder group

FLORE GIRARD DE LANGLADE, winner of the 1st edition of La Redoute x HEAD Prize.
"I was beguiled by Flore Girard de Langlade’s personality, a mixture of fragility and maturity. I loved her approach to classic pieces whom she skillfully restored to their former glory. I was touched by her attention to detail, her work with materials, her aesthetic concerns and finally her men’s apparel both sensual and feminine. With this price offering a young woman the possibility to create a ‘’capsule collection’’, la Redoute rewards creativity and modernity.S
Sylvette Lepers, Head of Partnerships Créateurs & Image for La Redoute    


An international jury, three prestigious awards
This year, the HEAD – Genève is pleased to announce a new award: La Redoute x HEAD Prize. La Redoute will give the laureate the opportunity to create a limited collection for La Redoute for the summer 2018 !
This new distinction is added to the two major prizes traditionally awarded at the end of the show, the Bongénie Bachelor Prize worth CHF 5,000 and the Mercedes-Benz Master Prize worth CHF 10,000.

The international jury
Serge Ruffieux (President of the Jury), Creative director of Carven
Stephen Jones, Artistic Director at Stephen Jones Millinery
Sylvette Lepers, Head of Creative & Image Partnerships at La Redoute
Glenn Martens, Creative Director at Y / Project
Alice Pfeiffer, Editor-in-chief of Antidote magazine
Mikael de Picciotto, Head of purchasing and e-trading for the Bongénie Grieder group
Séverine Saas, Head of the fashion section of newspaper Le Temps, as well as the luxury section of magazine T.

Our partners
The HEAD Show fashion is supported by Mercedes-Benz, our main partner for several years, as well as by Chloé, Richemont, and Bongénie. This year, we welcome a new partner, La Redoute, who will offer its La Redoute x HEAD Prize.
We also thank our professional partners, Le Bal des Créateurs, the R + Co brand distributed by RG Luxury, our make-up partner MAC Cosmetics, Givaudan, the Hotel Metropole, our 5-star hotel partner, the Hotel Cornavin, our hotel partner four stars, Lavinia, Laurent Perrier, Favarger chocolates, and our media partners Boléro, Novembre, One FM and Léman Bleu.

Our Bachelor graduates 2017 in Design Mode
Régine Amichba
Ella Asderban
Hélène Bedecarrax
Tiffanie Bellenot
Zoé Conus
Jessica Da Silva Oleiro
Audrey-Anne Denis
Fanny Devaux
Lucile Drai
Marc Eicher
Saloméja Jacquet
Virginie Jemmely
Claire Lefebvre
Katya Lenoir
Tara Mabiala
Miguel Filipe Mendes Salvador
Charlotte Morier-Genoud
Paul Pourcelot
Adeline Rappaz
Faye Ricchitelli
Duc Siegenthaler
Thomas Teixeira De Carvalho
Victoire Witdouck

Our Master graduates in Design Mode 2017
Sophie De Luca
Flore Girard De Langlade
Remi Galtier
Marie-Ève Lecavalier
Louise Porche
Victor Prieux
Irina Terekhova
Mikael Vilchez

In partnership with Mercedes-Benz (Partenaire principal), Chloé, La Redoute, Bongénie, Mac, Le Bal des Créateurs, R+CO, Favarger, Hôtel Métropole, Lavinia, HES-So Genève.

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