Grand Prix d'Horlogerie

Monday 20 October 2014

Grand Théâtre de Genève
11, boulevard du Théâtre

For the third year running, the Geneva University of Art and Design (HEAD) is contributing to the scenography of the prize-giving ceremony.
Awsthetic rupture is the order of the day.

After the jingles announcing each category in 2012 and 2013, the HEAD and the GPHG wanted to take the concept to the next level. This will be embodied in a Trotteuse (composed of hands) from outer space and the story will comprise six episodes taking place in an imaginary would brimming with elements evoking time. Its production incorporated various new technologies such as mapping. Jérôme Baratelli, head of the famous school's visual communication department, explains that his "students" worked both on the images projected onto the stage structures and on the sequence of effects augmenting the sense of immersion created by the projections - such as the use of Gobos, as well as light and smoke effects. The animation work appears on thress screens overhanging the stage and the stairs below". 

Like most of the projects entrusted to students at the HEAD, this summer mission that a group of around ten of them decided to take up was handled just as it would be at a professional production studio. Brainstorming sessions were held to create the graphic elements and various teams were then formed to focus respectively on the scenario, the backdrop, the figures and the animations, based on several techniques. The Trotteuse involved more than 1,500 hours of work, resulting in six one-of-a-kind creations in 3D 'showcase' vividly reflecting horological creativity.

Brice Lechevalier

Jingles, Grand Prix de l'Horlogerie de Genève 2013


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