Free admission

As part of the MIDIS PARTAGE lecture series, the Product Design, Jewellery and Accessories department cordially invites you to attend the "APRESDEMAIN" lecture by Lorenzo Maillard and Maxime Couturier, which will take place on Tuesday, 9 December 2025, from 11:30 a.m. to 12:30 p.m.

Lorenzo Maillard A graduate of the École Hôtelière de Lausanne, Lorenzo Maillard grew up in a family connected to watch publishing through Europa Star. Passionate about vintage timepieces, he has developed expertise in historical watches and their cultural heritage. After several years at the Fondation de la Haute Horlogerie (FHH), he co-founded heist-out and APRESDEMAIN, two projects that explore a freer and more contemporary approach to watch communications.

Maxime Couturier Trained in product design and marketing in France, Maxime Couturier began his career at an international agency, where he worked with clients such as Procter & Gamble and Mondelez International, initially as a project manager and subsequently as a trends analyst. In 2021, he established Demain, an independent creative consultancy. Among his first clients was the Fondation de la Haute Horlogerie (FHH), for whom he worked on the Watches & Culture account. It was in this capacity that he met Lorenzo Maillard, with whom he founded heist-out and APRESDEMAIN.