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Dossier #31

Assembling Intelligence

This dossier, which will continue to be expanded, explores the material implications, social consequences, and critical potential of artificial intelligence technologies. Mindful of the changes affecting creative professions, HEAD – Genève launched an action plan dedicated to AI in January 2023, comprising a transversal course within the Bachelor’s programme, in-house training for staff (reported here by Chloé Michel), continuing professional development modules, and the development of open-source and bespoke alternatives, as well as symposia and research projects.

Aware of the hostile reactions that these technologies may, quite rightly, provoke, the position taken at HEAD is that studying AI does not amount to promoting its dominant values and uses. Indeed, the extraction of rare materials, the energy consumption of data centres, and a dependence on globalised supply chains inscribe these systems within ‘extractivist’ logics, which give rise to new geopolitical tensions. As these transformations intensify, it becomes necessary to shift the critique towards a situated analysis of the infrastructures, uses and forms of life that these systems produce — as reflected, in particular, in Cyrus Khalatbari’s doctoral thesis field journal, devoted to the study of graphics processing units (GPUs).

Often presented as an autonomous entity, AI obscures the diversity of the technical apparatuses, forms of human labour, and power relations that it organises. In this context, Anthony Masure and Grégory Chatonsky show that moral objections, calling for the wholesale rejection or suspension of these technologies, struggle to grasp the dynamics at play, and risk leaving the conditions of their deployment intact, thereby closing the door to experimentation. Artistic and design practices emerge here as privileged spaces for experimentation, capable of questioning, subverting and reconfiguring apparatuses and imaginaries. Eloïse Vo thus examines the troubled history of the Dolphin House to revisit, through the lens of 1960s cybernetics, the alien condition of humanity’s place in the cosmos. Exploring these intermediate, latent spaces opens up new forms of collaboration that hybridise living beings and machines. From this perspective, Frank Westermeyer and David Zerbib use research-creation to subvert the transformations of the actor in the age of avatars and emotion recognition, in order to question narratives of the obsolescence of cinema, if not that of the body.

From an economic and social perspective, Yaniv Benhamou’s contribution, which summarises a dedicated essay, analyses the transformations in value chains within the creative sectors – characterised by predatory practices and ‘platformisation’ – with a view to formulating proposals for better remunerating the individuals and entities without whom culture would cease to exist. Finally, the feature includes an ongoing research project, Fucking Tech!, led by Anthony Masure and Saul Pandelakis, which explores new forms of human-robot sexuality opened up by the emergence of new product categories. Here again, the aim is less to take a stance for or against AI than to understand its underlying logics, diversify its uses and open up spaces for intervention within existing systems.

by
  • Anthony Masure
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  • departmentrecherche
  • subjectcapitalismeécologieintelligence artificielletechniquethéorie critique
  • published on april 03, 2026
  • permalink https://www.hesge.ch/head/issue/en/issues/issue-31-assembling-intelligence-anthony-masure
  • licence CC BY-SA 4.0
informationsback to publication
  • L’objection morale abandonne le terrain 

    by
    • Grégory Chatonsky
    • Anthony Masure

    This opinion piece criticizes calls for the total rejection of generative AI, deemed essentialist and counterproductive, because they ignore the diversity of infrastructures, uses and possible alternatives.

  • Démystifier l'intelligence artificielle

    by
    • Chloé Michel

    This article reviews the one-day introductory training on the challenges of generative artificial intelligence (AI) offered to HEAD – Genève staff as part of the “AI action plan” put in place in January 2023.

  • Démanteler et dissoudre, reconstruire, remixer

    by
    • Cyrus Khalatbari

    This contribution presents a four-year investigation into the political economy of graphics card miniaturization, structured around fieldwork in Ghana and Taiwan, and hands-on experimentation with three collaborators. By dismantling, reconstructing, and repurposing some fifty graphics cards, the research makes tangible three dimensions buried within this black box: the geological and elemental ramifications of these artifacts, the social and cultural practices that shape them, and the power relations they engender. Chemical dissolution, media archaeology, and anachronistic remixing are invoked as fully-fledged critical epistemologies—situated modes of inquiry that, through technical action, allow access to what neither detached observation nor textual analysis could reveal about artificial intelligence and its materialities.

  • Écho(re)localisations de l’intelligence

    by
    • Eloïse Vo

    Exploring the closely intertwined narratives of interspecies communication and artificial intelligence, this article revisits past attempts (1960s-1970s) to communicate with non-human intelligences in order to grasp the urgency of the planetary scale. From John C. Lilly's efforts to converse with dolphins to the Pioneer Plate and recent developments in AI, this text analyzes the pessimism associated with human obsolescence. Drawing on Jennifer Gabrys's concept of "becoming planetary," the article invites us to reconsider extraterrestrial agency in the face of planetary-scale computation, encouraging a shift from viewing AI as a threat to understanding its role within a broader ecological and synthetic context.

  • Danse avec les bots

    by
    • Sylvie Boisseau
    • Frank Westermeyer
    • David Zerbib

    This article presents a work-in-progress stage of the research project "Le corps hackeur" [“The Hacker Body”] (HEAD – Genève, HES-SO, 2024–2027), which combines visual arts and philosophy. The starting point for this research is the questioning raised by a technological development: generative artificial intelligence (AI). This development introduces aesthetic, anthropological, and philosophical questions into creative practices, particularly in video. Through a series of short videos, the authors experimented with situations of encounter between humans and generative AI, in hybrid images where the body and its spatiality attempt to progressively escape algorithmic control, in the company of a mutating AI.

  • Creative Value Chains: Copyright and Beyond for a Better Value Distribution

    by
    • Yaniv Benhamou

    This is an executive summary of a forthcoming book, Creative Value Chains: Copyright and Beyond for a Better Value Distribution (Bristol University Press, 2026), which addresses the growing concentration of value in the digital and AI age—particularly the value derived from creative and intellectual labor within the creative economy. 

  • Je serai ta meilleure (petite) amie : quand le design s’intéresse aux compagnes virtuelles générées par l’IA

    by
    • Anthony Masure
    • Saul Pandelakis

    This text offers a critical analysis of the interfaces of "AI Girlfriends" services. Emerging with the rise of consumer AI in the early 2020s, these platforms claim to alleviate loneliness and the limitations of romantic relationships. Our study shows that their interfaces hybridize six paradigms: dating apps, fandoms, porn tubes, technical documentation, avatar configurators, and instant messaging. This patchwork produces forms of ambivalence that conceal economic and ideological logics, while reinforcing gendered, stereotypical, and heteronormative norms.