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Anthony Masure

Anthony Masure is the Head of Research at HEAD – Genève (HES-SO). He is a graduate of the École Nationale Supérieure (ENS) of Paris-Saclay, where he studied design. He is a research fellow of the lab LLA-CRÉATIS at Toulouse – Jean Jaurès university. His research focuses on social, political and aesthetic implications of digital technologies. He cofounded the research journals Réel-Virtuel and Back Office. His essay Design et humanités numériques (Design and digital humanities) was published in 2017 by Les Éditions B42 (Paris). Website: http://www.anthonymasure.com
  • Dossier #31

    Assembling Intelligence

    3 publications

    Ce dossier, amené à s’enrichir, explore les conditions matérielles, les implications sociales et les potentialités critiques des technologies d’intelligence artificielle. Attentive aux mutations des professions créatives, la HEAD – Genève a mis en…

  • L’objection morale abandonne le terrain 

    Plaidoyer pour l’expérimentation de l’IA

    by
    • Grégory Chatonsky
    • Anthony Masure

    This opinion piece criticizes calls for the total rejection of generative AI, deemed essentialist and counterproductive, because they ignore the diversity of infrastructures, uses and possible alternatives.

  • Je serai ta meilleure (petite) amie : quand le design s’intéresse aux compagnes virtuelles générées par l’IA

    by
    • Anthony Masure
    • Saul Pandelakis

    This text offers a critical analysis of the interfaces of "AI Girlfriends" services. Emerging with the rise of consumer AI in the early 2020s, these platforms claim to alleviate loneliness and the limitations of romantic relationships. Our study shows…

  • Nicolas Nova (1977-2024), un éclaireur des futurs possibles

    by
    • Anthony Masure
    • Alexia Mathieu

    This article pays tribute to Nicolas Nova (1977-2024), a professor at HEAD – Genève (HES-SO), who died during a trek in the Sultanate of Oman. A precursor in studies that combined design, social sciences, and technology, this unclassifiable researcher…

  • Decentring Conceptualism

    An Interview on Making Art on the Occasion of the Publication of A Show of Hands

    by
    • Anthony Masure
    • Ileana Parvu
    • Nadia Radwan

    To mark the publication of A Show of Hands. Crafting Concepts in Contemporary Art (Berlin, De Gruyter, 2025), Anthony Masure sits down with Ileana Parvu, the book's editor, and Nadia Radwan, author of a chapter of the book. Parvu…

  • Play-to-Learn

    by
    • Guillaume Helleu
    • Anthony Masure

    Anthony Masure and Guillaume Helleu present their research project that focuses on using video game platforms and cultures to explore the humanities and social sciences.

  • From User-Centred Design to Design that Removes

    by
    • Jean-Baptiste Farkas
    • Anthony Masure
    • Mathilde Pellé
    • Brieuc Saffré
    • Julien Vey

    User-centred design has imposed itself solely on the development of computer interfaces and protocols. Far from being neutral, on the contrary, this approach to design is biased, because it is based on certain clearly identified users – workers,…

  • How Much CO2 Universities Release?

    Case Study of a Talking Heads Series Lecture

    by
    • Yves Corminboeuf
    • Anthony Masure

    The HEAD and the HEG have joined forces to develop a carbon calculator to measure the impact on the climate of the activities of the Universities of Applied Sciences and Arts (HES) in French-speaking Switzerland. Led by Anthony Masure, Yves Corminboeuf…

  • Autopsy of an Editorial Experiment

    HEAD – Publishing's Multi-Platform Books Collection Manifestes

    by
    • Dimitri Broquard
    • Julie Enckell Julliard
    • Anthony Masure
    • Sylvain Menétrey

    The HEAD – Genève’s policy is to defend access to the knowledge it produces. To this end, the HEAD launched a new multi-media editorial unit called HEAD – Publishing, whose first collection, Manifestes, brings together short, incisive theoretical texts…

  • Principles for an Open-Ended Artistic Research

    Statements by Anthony Masure and Doreen Mende

    by
    • Anthony Masure
    • Doreen Mende
    • Sylvain Menétrey

    As a member of one of the signatory umbrella organizations of the Vienna Declaration on Artistic Research – the Society for Artistic Research (SAR) – the HEAD – Genève is indirectly linked…

  • Introduction – Le mémoire, une formation intellectuelle et sensible

    An interview with Lysianne Léchot Hirt and Anthony Masure

    by
    • Lysianne Léchot Hirt
    • Anthony Masure
    • Sylvain Menétrey

    Each year, the Master’s theses produced at the HEAD – Genève bear witness to great thematic, methodological and formal wealth. As mentioned by Lysianne Léchot Hirt and Anthony Masure (respectively head of education coordination and head of research at…

  • Head to Head V – Alexia Mathieu

    Video Profile of the Media Design Master HEAD Professor

    by
    • Anthony Masure
    • Alexia Mathieu

    Head to head is a series of filmed portraits of teachers, researchers, artists and designers active at the HEAD – Genève. The portraits allow them to speak about their often brilliant careers outside the school. For this new edition, head of research…

  • Towards an Alternative Design of Artificial Intelligence?

    Douglas Edric Stanley and Jürg Lehni in Interview with Anthony Masure

    by
    • Jürg Lehni
    • Anthony Masure
    • Douglas Edric Stanley

    Has the dominant tendency of neural networks (deep learning) drained all artificial intelligence cultures? In the field of creation, and more specifically design, how can we anticipate, if not derail, the uses of AI and their social repercussions?…