Understanding and seizing the opportunities of blockchain technologies (cryptocurrencies, NFT, DAO, etc.) in the field of art and design.

NFTs (“Non-Fungible Tokens”), i.e. unforgeable and decentralised digital certificates, appeared in 2017 and were made famous for their use in the art world. Although they are now in the media spotlight, they are only one element of a much broader technological movement, crystallised under the marketing-sounding term “Web3,” which includes a monetary system (Bitcoin), an economic system (DeFI), a property system (NFT), a governance system (DAO) and an identity system (DID) all at once.

These technologies are difficult to understand for a non-expert public and in particular for art and design professionals, who struggle to see any value in them, since blockchain is often reduced to speculation or pollution issues. However, on closer inspection, the Web3 ecosystem offers new economic models and value chains that allow us to glimpse potentially less centralised and more redistributive relationships with creation.

Target audience
This course is primarily aimed at people who are familiar with the fields of art and/or design and who wish to strengthen their professional integration in fields related to emerging technologies. 
This short course, which centres on creative professions, is complementary to the “Blockchain and Finance” CAS offered by the School of Management and in which the two HEAD teachers also feature.

Targeted skills
This course aims to identify the potential of blockchain technologies for the creative fields in order to better understand this emerging field and to anticipate future challenges.
- Knowledge of the main principles of Web3.
- Understanding the basics of how Bitcoin and Ethereum work.
- Ability to understand the potential of the economic models enabled by these technologies.
- Ability to situate their creative practices in this environment.
- Ability to formalise the design of a Web3 service or product.

Prerequisites:
No prerequisites.

Teaching methods
Case studies, practical workshops

Certification
Certificate of Continuing Education

Credits
2 ECTS credits

Practical information
From13.04.2024 until 04.05.2024
Language: French
Course format:  programme management, case studies and practical workshops
Fee : CHF 1,200/HEAD – Genève alumni CHF 900
Location: Campus HEAD, Building H, Room H – 4.01, Av. de Châtelaine 7, 1203 Geneva

Information and registration/admission
Contact: fc.head@hesge.ch 
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